How To Generate Traffic Using An Email Newsletter begins with a list of email subscribers. This list can be made up of customers or prospective customers. Both of these lists should be kept separate, but combined for the purpose of a newsletter. An email newsletter can generate the highest quality traffic that any website can experience. This is true because those people who have subscribed to your email have opted in by making a purchase from your site, or through some other means, have opted in because they are interested in your website products and content.
Whether through an advertisement, or simply signing up for a newsletter after visiting your site, these people are the best candidates to buy from your website. The first group of people are your customer base and are the lifeblood of any business. Repeat customers are an important percentage of sales and they should be given special treatment. The second group of people are also important as they are prospective customers and may be making a purchase in the future. These are the customers who will replace older customers that drop off over time. They are also the future of your businesses expansion. Once these people have opted into a newsletter, it is an opportunity to entice them into making their first purchase with specials such as sales and coupon codes or perhaps a free giveaway.