One of the most powerful traffic generation methods which is often overlooked is becoming a guest writer by submitting your content to other websites.
Now, many marketers submit content to article directories, which might have some benefit but is not quite as powerful as guest blogging. The idea behind becoming a guest writer is simple — you contact the owners of blogs and websites within your niche and offer original content in exchange for a link to your website. This has tremendous benefits for search engine optimization because other websites within your market are going to be linking to your website, often with the anchor text of your choice! This isn’t just about improving your search engine rankings, however, since submitting guest posts can bring lots of direct traffic as well.
How do you go about doing this?
The simplest approach is the direct approach, meaning that you would contact webmasters within your niche by looking for the top ranking websites for many different keywords in your market. This can certainly be time-consuming, especially if you’re trying to build a list of many different websites to contact, but you could easily outsource this part of the task. Not everyone will agree to accept the content, of course, but that doesn’t matter as long as you get a certain percentage to
say yes.
As you can imagine, it is important to focus on high-quality content as this will improve your chances of syndication. The more successful the website is, the more traffic you will be able to generate to your own website, but this in turn requires you to provide very high quality articles in order to succeed. This is really another form of article marketing, but you’re actually going directly to important websites instead of just hoping that publishers will come to the article directory and pick up your articles.
You can think of this article marketing on steroids!
