Find a market
To generate the most traffic, and thus the most revenue, be selective in your target market. While every demographic has its strong points and weak points, studies have shown that younger people are generally more optimistic and more adventurousand thus likely to click on an advertisement more readily.
Keep in mind that the goal is clicks, not sales: that’s what generates your revenue. Once the visitor has clicked out of your site, it’s up to the merchant to make the sale. You get paid, regardless of the outcome.
Search the web for trends and ideas for websites, and include the year in your search so that you avoid wasting search results on what was hot in 2006. For example, searching Google for “website ideas 2012” returned nearly a billion results. From there, it’s just a matter of combing through to find ideas that pique your interest.