Build your site
Using the templates provided, or a site of your own design (or from a designer), put together your website. What you do will be based almost entirely on the market you are attempting to reach. Again, though, whether you are ultimately offering a personal service, like “Cleavon’s Auto Repair Site,” or a total web-centric site like “Sara’s Mouth-Watering Recipes,” the goal is to keep people on your site. That means content is king same as it ever was.
If you’re offering a service, your site could have content specific to your specialty. Cleavon, for example, might have some basic articles on changing oil, fixing a flat, or a FAQ about all those little sounds a car might make. Sarah could feature, along with recipes, information such as weight and measure conversion, the differences between types of flours, and anecdotal tales of kitchen disasters and successes. In both cases, going beyond the basic service provided gives visitors a reason to stick around and click on ads!