These descriptions are a significant place to include relevant keywords for your content, as these are used within the search results when your page is listed.
<meta name=”description” content=”your Meta Description”>
The Meta description should employ the keywords logically, but also create a compelling description that a searcher will want to click. Direct relevance to the page and uniqueness between each page’s Meta descriptions is key. The description should optimally be between 150-160 characters.