Know about Webpage “Cloaking”, “Broken Link”, “FFA” and “Page Jacking”.

CLOAKING

A website that returns altered webpages (different contents) to search engines crawling the site is known as cloaking. In other words, a human reading the site would see different contents or information than a search engine robot/crawler reading the site. Most of the time, cloaking is implemented in order to improve search engine ranking by misleading the search engine robot into thinking the content on the page is different than it really is. Cloaking can be a dangerous method of getting listed in the search engines and may not be recommended. 

BROKEN LINK

brokenlinkSometimes you have seen that you click on any link and it direct to page which say like 404 error or something like that. This mean the link is broken and it will not direct you on that page you are searching. Broken links are links that leads to dead end. These types of links point to a page that is either deleted or does not exist.(Broken Link also known as Dead Link is a link that doesn’t work.It means it no longer points to an active page.Thia may happen because a file is missing,has been moved or has no more access permissions. )

FFA

FFA pages, also known as Free For All pages, are pages that allow anyone to submit a link to them, free of cost and without having to link back to the page.

PAGE JACKING

Page Jacking is the stolen the content of the higher ranking website or Google top 10 search results website.It is the part of black hat and it is not good.So always try to use the fresh and unique content according to your website’s services or products.Page Jacking is not a good idea for getting higher ranking in search engines.

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