How Bigbasket Website Works
The catalog of BigBasket.com is filled with 18000+ illustrated products and 1000+ represented brands. So, it is considered to be the largest online food and grocery store market in India. A ample of choices lies in all products to deliver a high standard of goods at the lowest prices; including spices and seasonings, fresh fruits and vegetables, personal care products, a category of packaged products, beverages, even meats, and much more.
HOW BIGBASKET STARTED?
In the year 1999, Mr. Hari Menon, Mr. Vipul Parekh, Mr. Abhinay Choudhari, Mr. V S Sudhakar, and Mr. V S Ramesh founded one of the first online businesses in India called Fabmart.com. They established an online groceries business as a part of Fabmart in 2001. In the early stages itself, Fabmart.com did extremely well. Then, they started a real retail chain of grocery supermarkets in Southern India called “Fabmall.” Finally, in 2006, it was sold, and many customers renamed “The Aditya Birla Group.” But, the founders never gave up and started online grocery store, Bigbasket.com successfully in 2011.
HOW BIGBASKET WORKS?
The online grocery market BigBasket’s Business Model is split into two inventory-led and hyperlocal-delivery. It aims to cover the whole grocery requirements of customers with its marketplace business. They buy products from leading suppliers like P&G, HUL, mills, farmers, etc., and store the products in the large-scale warehouse, or small go-downs. And from there it serves the orders to customers, which means for all preserved products they straightly buy the stocks from manufacturers.
Whereas for un-preserved products, to avoid the wastage, they use ‘just-in time model’ where they link with local farmers & suppliers, and it assists in decreasing inventory price.
BigBasket operating model relies on its private-label commodities to move up profits and turn profitable. BigBasket does not have the right roadmap of the working, but our assumed Grocery Business Model helps to see how the grocery marketplaces in India actually work.
BigBasket is based on multi city and multi vendor model. BigBasket is created out of an admiration of online grocery website. It collaborates with strong domain knowledge of grocery retailing business together with the smart use of technology. And it even offers Grocery delivery app for those who like to do shopping online through mobile phone application.